Product Marketing Manager

I turn deeptech and AI offerings
into value propositions understood
and adopted by decision-makers.

Laurent ASSOULY

About Me

I translate complex technology into clear positioning and sales-ready messaging. For 18+ years, I’ve helped AI and deep tech teams shape value propositions, support RFPs, and align product, marketing, and sales. TELECOM Paris engineer and product marketing leader.

Expertise

  • Product Marketing
  • Market Intelligence
  • Go-to-Market Strategy
  • Sales Enablement
  • RFP/Tender Management
  • AI & Deep Tech

Experience

EVITECH

Marketing & Communications Director – AI / Machine Vision

2007 - September 2025

Aligned product and market for AI, vision, and software solutions. Increased decision-maker adoption in enterprise and public sectors through go-to-market strategy and sales enablement. Led internal and external contributors.

IDEMIA

Project Manager – Smart Cards

2000 - 2007

Supported export teams across USA, Spain, Italy, UK, Belgium, Canada, and Mexico. Managed technical and financial proposals, presentations, and coordinated development with R&D, factories, and suppliers.

Thales Avionics

Software Manager – Aeronautics/Telecoms

1997 - 2000

Led development of tools for an airborne communications stack.

Education

TELECOM Paris

Engineering Degree

Graduated

Engineering degree from a French Grande École specializing in telecommunications, computer science, and digital technologies.

I help complex tech teams explain what they built,
who it’s for, and why it wins—so decision-makers
can evaluate and adopt it.

Strategic Positioning

Clear narratives that connect deep tech and AI capabilities to customer problems. I clarify differentiation, messaging, and proof points for decks, web copy, and sales collateral.

Enterprise AI Leadership

Supporting enterprise AI initiatives from concept to rollout. I clarify use cases, coordinate cross-functional teams, and keep delivery aligned with business requirements.

RFPs & Complex Deals

Leading RFPs and tenders with integrated technical and commercial narratives. I build proposals and presentations with product, sales, and delivery teams.

Market Signals to Decisions

Turning market signals into product decisions. I analyze competitive context, identify opportunities, and help prioritize what to build next.

Additional Project

Documents

Download resources and materials.

Get In Touch

Looking for a Product Marketing professional with deep tech and AI expertise?
I’m seeking full-time roles in Product Marketing, Technical Marketing,
or Project Management. If it matches what you’re hiring for, let’s talk.

Reach me at

Connect

Location: Paris (France)
Open to: Remote and on-site positions